Your trade show booth design is a critical element in communicating your business and products. You have only an instant to grab the attention of passersby and make an impression that resonates with them. So it makes sense to keep your exhibit simple and aesthetic instead of loud and busy.

An effective combination of exhibit, presentation, and literature can be created to achieve the maximum impact for each dollar you spend.

Creating a booth from used displays or last year's recycled exhibits can be effective if you make an effort to do some updating for each show.

Look through industry literature related to your business to see the current trends in marketing, colors, and presentation of information. Take some inspiration from trade show exhibit websites and trade show display designers to freshen and update your booth for this year.

One of the most important elements of a successful booth presence is the people staffing it.

For maximum impact of your product and message, keep your trade show display design simple. Booths with flashy gimmicks might be remembered for their flashiness, but often customers don't remember the company, product, or service.