|
Here are trade show booth idea starters
to get the event's energy and momentum flowing at your
space. The suggestions below are intended to spark your
own brainstorming session. Even on a modest budget,
there are things you can do to build recognition for
your business, attract targeted visitors, and
communicate your product's benefits.
Designing your exhibit was the first
step. Once you're at the show, maintaining a good energy
flowing through your booth will attract attention and
bring results. Keeping in mind your goals for the event,
your targeted customer, your product's benefits and
features, and your unique selling point, consider these
suggestions as a springboard to your own unique
boothmanship.
10 Ways to be
More Attractive at
a Trade Show
by Catherine Franz
Here are ten trade show booth ideas even
the smallest budget can incorporate. You can even use
some of these at speaking engagements and other
presentations.
1. Have a visual point at your booth --
like a PowerPoint show or a television with a video
playing. Put together a workshop video, even if it isn't
professional quality. People will usually not look at it
more than three minutes before they feel conspicuous and
will approach you.
2. Have a photo album with success
stories and pictures. This is especially great for
independent professionals selling an intangible product.
Pictures of workshop attendees having fun and doing
various projects or a celebration in your office with
your clients is very connecting and attractive. People
like to belong to things that they perceive as
"successful."
3. Have a drawing for something that is
valuable and attractive to your customers. Don't give
away something lying around your office or something
that has your ego attached; this is very unattractive.
4. Candy bowl. One they have to reach
deep into. Don't fill it up - let it look like there
isn't much left. That's even more attractive. They want
to reach in before it's all gone.
5. Hire an intelligent model with a
marketing background to assist you. Someone "very
attractive" will draw visitors in, and their intelligent
presentation will convert many visitors to customers.
6. Do what grocery stores do -
demonstrate how to use your product. Wear a headset
microphone and have a small speaker attached.
7. Wear clothes with your logo. Name
tags are great for participants but displaying your logo
or name is important for building your brand, even when
you're away from your booth. If you can't afford to have
logo t-shirts or other clothing professionally done,
create your own using inkjet transfers and your computer
printer.
8. Don't just stand behind the booth.
Get in front of it and mix and mingle.
9. Stand up in your booth and smile. If
you get tired go somewhere else to rest, and have
someone else with an attractive, approachable energy
take over for a while. A good rule of thumb is to rotate
the energy every 30 to 60 minutes.
10. Display your web site name big and
bold in the background. Make the name a different color
than the "www" and the ".com".
Trade Show Booth Idea File
Start your own trade show booth idea
file. Whenever you come across articles or photos that
inspire you for things you'd like to try, add them to
your file. At trade shows, take the opportunity to walk
through and take notes on other exhibits and
presentations.
It's helpful to know what you don't like
as well as what you do like. Also, if you can define
reasons for why you do or don't like what other
businesses do at their booths, it will help you evolve
your own display and presentation into an exhibit that
resonates with you and with your customers.
And whenever you sign up for a trade
show, go through your trade show booth idea file and
find new things to add to your display or try in your
Return to top of
Trade Show Exhibits |