Tips for Designing
Pop Up Exhibits

Your pop up exhibit is a simple visual element that provides a back wall for your booth area. Its power lies in its simplicity.

As a single, large visual element, this backdrop can be designed to deliver a powerful, memorable impression - unhampered by the clutter of other items that can fill a trade show booth. Keep the area directly in front of your pop up clear, so it has no competition for the eyes of your audience.

You can make your literature available via a literature stand or table to one side of your pop up exhibit - where people will see it once they've noticed your main image.

When designing your pop up, think simple and bold. A single powerful image and a short headline make a far stronger impression than a series of pictures and paragraphs of text. It will be read and remembered instead of passed over by tired eyes perceiving the paragraphs as "too much".

Give pop up exhibits the attention and creativity they deserve. A well thought out pop up display is worth its weight in gold for attracting the targeted traffic you want.

When you attend trade shows, make a point of observing other booths' pop up exhibits. Look them over critically, keeping in mind what you now know about this type of display. Which ones are effective, and which are missing the mark? By studying other companies' booths, you will learn what works and what's a waste of money.

With careful design, thought, and planning, it's very possible to create effective pop up exhibits that are well within your budget