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Custom trade show exhibits are unique booth displays that are designed for a
specific client. Designers consult with clients ascertain their needs,
products, and unique selling proposition, and then develop a display to fit
those needs.
Many designers use
modular and lightweight systems that can be customized to provide a
professional, high-end look at a reasonable price.
Modular units have the additional advantage of being easy to store, ship, set
up, and take down. They are an economical approach to custom trade show
exhibits.
The Development of a
Custom Trade Show Exhibit
Designers use CAD technology to develop the exhibit concept before building
it. After the client approves the design, the display components are
fabricated by craftspeople.
Full-service design companies work with the client to develop a comprehensive
trade show booth design and presentation. Signs, literature, photography,
graphic design, lighting, flooring, and other components of the display can be
designed to create a unique and unified impression. Design firms even help
with developing the presentation in a variety of media.
Storage and project management services may also be included.
Designers know that creativity is the key to being noticed at shows.
Innovative, unique designs can be expensive, but in some industries, they are
a worthwhile expense.
Ideas for Unique Designs
Display design firms provide a portfolio of exhibit images to help their
clients develop ideas for their own custom displays. Once the project designer
gets a feel for what the client is looking for, they can guide the development
of the booth design to fit the company's needs and budget.
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